Professional profile
Technical depth, product judgement and business context.
That mix is especially useful when new ideas still have to work inside budgets, teams, regulations and customer behaviour.
I like working near the edge of what is next, but I care just as much about whether the result can be delivered, maintained and trusted. That perspective has shaped my work in consulting, product delivery, agency leadership, innovation and speaking.
Alongside software development and technology strategy, I have helped teams work through MDR, GCP and EU AI Act questions. I have also worked across FMCG, sustainability, gaming and construction. That breadth helps turn new technology from impressive demo into a useful business tool.