Consulting and advisory
Clear guidance on digital products, AI adoption, technical choices and high-stakes decisions. I also run workshops that help teams understand AI agents and use them in everyday work.
Consulting, product delivery and speaking
Technology strategy and product delivery that hold up in real life.
I help organisations decide where new technology is worth using, then turn that direction into products, prototypes and delivery plans. My work spans health, pharma, FMCG, gaming, sustainability and construction.
30+ years building software and digital products
Experience across pharma, FMCG, gaming and sustainability
Leadership in web, mobile, AR, VR, MR and AI
Strategy, business development and hands-on product work
New technology, built for real use.
Key services Technology consultancyProject development and leadershipSpeaking and trainingStrategy development
Where I bring value
Useful when the technology choice matters and the work has to ship.
I help teams make clearer decisions, reduce noise and move from promising idea to usable product.
Strategy without theatre
I work best when the stakes are high enough that vague advice is useless. That might mean AI adoption, a new digital product, a regulated health project or a technology decision that needs a clear business case.
The work can include product framing, technical advisory, strategy development, prototyping or delivery leadership. The goal is simple: decide what is worth doing and make the next step concrete.
I am especially useful when the work sits between business, product, design, engineering and regulation. That is often where good ideas get stuck.
Broad enough to connect the dots
My background spans software development, agency leadership, innovation work, digital health, pharma, spatial computing, AI, web and mobile. That helps when a team needs someone who can see the product, technology and business sides at the same time.
I can support executive decisions, early product direction, customer-facing concepts, workshops, delivery planning and credible thought leadership. When useful, the work can continue into prototypes and shipped products.
Services
Support for strategy, delivery, speaking and training.
The common thread is making complex technology easier to understand, decide on and use.
Product development leadership
Support from concept to launch across web, mobile, spatial and AI-enabled products. I can help shape the idea, build the prototype, lead delivery and keep the work grounded. See project examples.
Speaking and training
Talks and working sessions on AI, spatial computing, healthcare innovation and product delivery. The focus is practical: what is useful now, what is risky and what teams should do next.
Core competence
New technology experience, grounded in regulated work.
Most of my value comes from combining technical depth with product judgement and domain context.
These are the areas where I can usually help customers fastest: choosing the right technical direction, shaping the product, handling regulated constraints and turning new tools into something teams can use.
- AI-enabled products and practical AI adoption
- AR, VR and MR product strategy and implementation
- Modern web and mobile application architecture
- Digital health, SaMD and regulated software development
- MDR, GCP, EU AI Act and quality-aware operating models
- Prototyping, innovation funding and new venture exploration
- Business Finland applications and funding support
- Hands-on evaluation of new devices, platforms and tools
AI, AR, VR, MR and spatial computing, with a focus on what is useful rather than merely impressive.
Health, pharma and quality-sensitive work where speed has to sit beside compliance and risk management.
Roadmaps, team alignment and execution plans that can survive real budgets, timelines and organisations.
Selected projects
Examples of things I actually build.
These are independent side projects built outside client work, from tournament prediction and digital support products to ecommerce. They keep my advice grounded in actual product work.
Live product
KisaPlay
A live tournament prediction product for making score estimates, following matches and comparing points with friends during major competitions.
Modern webLive data UXPrediction game mechanicsMagic-link authenticationSports product design
Coming soon
Uraluotsi
A digital job-search coach concept that helps jobseekers clarify direction, describe their skills and keep the next step visible.
Modern webDigital coaching UXConversation designService conceptHuman-centered product design
Live ecommerce business
Petskun Kauppa 3D printing shop
A 3D-printing ecommerce business combining digital manufacturing, custom production and practical product testing for consumers and B2B customers.
3D printingShopifyDigital manufacturingEcommerce operations
Speaking
Talks and working sessions for product, innovation and leadership teams.
These are topics I can speak about for small leadership groups, internal teams, workshops and larger conference audiences.
- How AI agents work and where they can help real teams
- Making AI useful in regulated organisations
- What XR is actually good for in healthcare and enterprise
- Moving from idea to shipped product
- Building digital products where compliance matters
- Business Finland applications and innovation funding
- AR glasses, spatial computing and what will make them viable
Current role
VP, Innovative Technologies at EVERSANA
Currently focused on AI, spatial computing and digital health inside life sciences.
Current focus
Today my work focuses on AI, spatial computing and digital health in life sciences.
I stay close to the work by building my own products too: AI concepts, KisaPlay, Uraluotsi, UudetRaflat.fi and a 3D-printing ecommerce business. That keeps the advice honest. Fancy theory has to survive contact with a backlog eventually.
EVERSANA EVERSANA provides global services for the life sciences industry, including consulting, agency services, market access, distribution and 3PL.
Why that matters
It means I can help with the early strategic questions and the practical delivery questions that decide whether a concept becomes real.
Contact
Want to discuss a product, platform or idea?
Send a message if you need help with technology strategy, product direction, delivery, speaking or training.
Advisory and delivery
Useful for strategy, product framing, prototypes and hands-on delivery support.
Speaking and training
Available for conferences, workshops, executive sessions and team training.